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B.Com Honours
(3 Years) - Intake 40




CURRICULUM (SUBJECTS)


Digital Marketing Course

Digital Marketing refers to the marketing of a brand or a product or a service to a wide range of audience using digital platforms, such as the Internet, mobile, display advertising etc. Kingston Educational Institute has introduced a 6 months certificate course in Digital Marketing. Using all the standard available tools, students will be groomed as to how one should sell their products even while staying back in office or at home. KEI has created a infrastructure of its own to incubate the students so that they are industry ready and can earn a whole sum amount after this COVID19 pandemic.


French Classes

Apart from conventional languages like English and Bengali, a language like French will help the students in interacting global customers. Keeping this in mind, KEI has taken this initiative to introduce this value added classes for the students. This will be completely free and students can really groom them up with this new language as a new marketing tool and communicate with entrepreneurs and common people as and when situation demands. It must be kept in mind that this facility comes totally free of cost.


Training and Placement

KEI has a strong placement division headed by Internationally acclaimed 'professors' and 'Training and placement officers' to provide placements for the successful students who complete this course from our institution. Training is being provided along with internship in many companies have been provided to all students apart from regular teaching learning activities. Our associated companies are:-


Grooming Classes

Formal teaching learning is really required for students in order to acquire knowledge. But grooming students to achieve proper behavioural traits is really needed. For this grooming classes really play a vital role. In KEI, we have a dedicated panel of expert faculty members who provide grooming classes on a regular basis. This facility comes totally free. It inculcates the ability to speak and develop the personality to sell products and understand the key aspect of marketing apart from theoretical knowledge.

International Exposure

Kingston Educational Institute has tied up with many international universities for cultutral exchange programs. A recent tie up with an university of Switzerland has been done for teaching exchange program. There has been international tie ups with University of Airlangga ,Indonesia. Students of our institute have visited the university for a two weeks cultural and educational program. This has undoubtedly opened a new face of KEI for all its asipiring students.

e-LEARNING ENABLED CAMPUS

Kingston Educational Institute is an e-learning enabled Campus delivering education to the students through different electronic platforms ensuring their education uninterrupted at any condition. Kingston Educational Institute has also tied up with Microsoft Education for Campus (Teams) to provide quality training to the students.

Microsoft Teams aren’t limited to classroom collaboration. Teachers can engage students in different ways with text, video, voice integrations, as well as with emojis, stickers, and GIFs. This encourages natural behaviors and allows students to interact socially making the learning experience fun and fluid.

INTERNSHIP

Internships help students to gain valuable work experience, fulfill a college requirement and give a material to add to their resume. They get introduced to many aspects of full-time employment while allowing exploring their interests and forming a personal career goal.

INDUSTRY VISIT

An industrial visit for a student is a value-added learning method. Learning from textbooks, lectures and other study material does not suffice for holistic learning. Practical, hands-on learning is essential for a better understanding of work processes and business functions. It bridges the gap between theoretical training and practical learning in real-life environments providing opportunities for interactive learning. Students are able to better identify their prospective areas of work in the overall organizational function and enhance interpersonal skills and communication techniques.

INDUSTRY CONNECTED WEBINARS

Webinars allow the students to connect with experienced industry individuals across the globe in different time zones and locations.This provides students to enjoy the plethora of knowledge and get familiar with the right concept of industrialism.

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