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Digital Marketing refers to the marketing of a brand or a product or a service to a wide range of audience using digital platforms, such as the Internet, mobile, display advertising etc. Kingston Educational Institute has introduced a 6 months certificate course in Digital Marketing. Using all the standard available tools students will be groomed as to how one should sell their products even while staying back in office or home. KEI has created a infrastructure of its own to incubate the students so that they are industry ready and can earn a whole sum amount after this COVID19 pandemic. The job scenario for digital marketing is ever increasing and the demand for this subject has increased in many folds due to this pandemic crisis. We, at Kingston believe this value addition will help them to be suitably placed in near future.


Apart from conventional languages like English and Bengali, other language like French will help the students in interacting global customers. Keeping this in mind, KEI has taken this initiative to introduce this value added classes for the students. This will be completely free and students can really groom them up with this new language as a new marketing tool and communicate entrepreneurs and common people as and when situation demands. The knowledge of this subject will no doubt be a value addition, but also will enrich their biodata which will help them to get a wider opportunity when they apply for jobs in future.


Formal teaching learning is really required for students in order to acquire knowledge. But grooming students to achieve proper behavioural aspect is really needed. For this grooming classes really play a vital role. In KEI, we have a dedicated panel of expert faculty members who provide grooming classes on a regular basis. This facility comes totally free. It inculcates the ability to speak and develop the personality to sell products and understand the key aspect of marketing apart from theoretical knowledge.