Course Overview
Kingston College of Science
The MBA in Marketing Management at Kingston Educational Institute offers a thorough grounding in marketing principles and strategies. Core subjects include management principles, financial accounting, organizational behaviour, and business ethics. Specialized marketing courses cover consumer behaviour, market research, brand management, digital marketing, and integrated marketing communications. Advanced topics such as strategic marketing, international marketing, product management, and sales management prepare students to develop and implement effective marketing strategies.
Electives like social media marketing, analytics, and customer relationship management provide opportunities for specialized learning. Practical experience is a key focus, with internships, case studies, and a capstone project allowing students to apply theoretical knowledge in real-world settings. Career preparation is enhanced through dedicated counselling, networking opportunities, and professional development workshops. This comprehensive curriculum ensures graduates are well-equipped for diverse marketing roles, capable of driving brand growth and contributing strategically to organizational success.
